While PMOLED in the early days was the first generation technology for OLED production, AMOLED manufacturing technology, which is applied to smartphones, can be categorized as the second generation. In order for AMOLED to further expand its presence in the display market, the product range should reach beyond mobile display. This is because for the heart of the display market is television.
Recently, the focus of AMOLED development, led by Samsung SMD and LGD, has been shifted from small mobile display to TVs of 30 inches and larger. Although general consumers do not recognize the necessity of AMOLED TVs as of yet, display experts are increasingly putting emphasis on its significance.